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![]() pictured above, created a metaphor of a virtual store to showcase their products. The aisles lead you to second-level screens. Metaphors help your audience understand and remember concepts. When you choose graphics or symbols that your users already understand, you'll provide a familiar experience. This results in a truly intuitive interface. When you design using metaphors, use a word-image association game. For example, the word "publication" leads to images of books, newspapers, or newsletters. The word "tree" makes people think of branches, leaves, trunk, and roots. Your desktop computer uses metaphors with trash cans, in boxes, phones, and file folders. Another item to remember when designing metaphors is to test your images on a target audience to make sure your audience "gets" your message. free web site, Web Site Design. web site design florida
Once you decide on your content, you need to think about the site's framework. Information designers call this the site architecture. The best way to develop a framework is to create a flowchart. Use index cards, a large sheet of paper, or a white board. Organize your site with problem-solving in mind. Get your audience from Point A to Point B as quickly and easily as possible. The Web is hierarchical; you work from the top down. In supermarkets there are signs that lead you to the area with the products you want; you'd go to the dairy aisle to find cheese, for example. If every grocery item were arrayed in front of you as you walked into the store, you'd get confused. It works the same way on a web site. Don't overwhelm people by putting links to your entire site on the homepage. Instead, create a model to prioritize and categorize information. Define logical relationships between subjects and define links between information types. web site design florida. Web Site Design
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